200 SEO Ranking Factors 2023 by Dinesh Jangid

by Dec 29, 2022Uncategorized0 comments

200 SEO Ranking Factors

Everyone wants to rank their website/ Blog on the top of Google but Ranking a website on Google’s first page is not an easy task.

Hello everyone, my name is Dinesh Jangid. In today’s article, I will share with you 200 SEO Ranking Factors 2023 that will actually work to rank your website on the Google first page.

In today’s guide, I have covered the various points that you wanted to know to rank on Google.

  • What is SEO?
  • Why We Need to Rank On Google?
  • 200 SEO Ranking Factors 2022
  • Conclusion
  • FAQ

Let’s jump into the guide.

About the Author

Using the same 200 SEO Ranking Factors 2023, I have ranked various my website keywords on Google’s First page.

Hi, my name is Dinesh Jangid. I have been a Digital Marketing Trainer, Consultant, and SEO Expert for the last 8 years.

I launched my first blog in the year 2013, and I have generated a lot of traffic on my blogs using SEO knowledge.

At that point I realized that SEO is the one key thing to generating organic (unpaid) traffic, then I started learning as much about SEO as I could.

After years of hard work and experimentation, I had success with SEO…

#1 Ranking for Apple Search Engine Ranking Factors.


#1 Ranking for Digital Marketing Consultant in Delhi.


#1 Ranking for Digital Marketing Consultant in Noida.

#1 Ranking for Digital Marketing Consultant in Chandigarh.

What is SEO? 200 SEO Ranking Factors 2022

In the 200 SEO Ranking Factors 2022 firstly we will discuss about the What is SEO.
SEO is also known as Search Engine Optimization.

Search Engine Optimization is the process to make your website according to the Search engines (Like Google, Bing, Yahoo, etc.). If we try to make our website as per the search engine then we will generate quantity and quality of traffic and will get a better ranking on SERP (Search Engine Result Page).

SEO is an organic, natural, or Unpaid process which means we do not need to pay any amount to Google to rank our website on the first page. It completely depends on your efforts and how much you follow the 200 SEO Ranking Factors.

Search Engine Optimization (SEO) Always show the organic results on SERP not Paid Results.

Organic and Paid Result

Search Engine Optimization is commonly two types but in today’s era SEO are three types.

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

Now, we need to understand, what exactly the meaning of On-Page, Off-Page, and Technical SEO. Every type of SEO has its own importance. If and you want to rank your website on Google’s first page then we need to follow all the 200 SEO Ranking Factors of Search Engine Optimization.

On-Page SEO

On-Page SEO is also known as “on-site SEO”. In the On-Page SEO, we try to make our web page better. Here are some On-page SEO factors like Title, subheading, multimedia, URL, Mata Tags, etc.

Here are some factors of On-page SEO.

  • Keyword Research
  • Mata Tags
  • Heading and Sub Headings
  • Internal Links
  • External Links
  • Multimedia
  • The keyword as Image ALT Tag
  • SEO Title
  • Content
  • Length of Article etc

The main goal of On-Page Search Engine Optimization is to provide better and more informative content for search engines and users.

Off-Page SEO

Off-Page SEO is also known as “off-site SEO”. In the Off-page SEO, we try for a better ranking on Search engines by putting extra effort outside of the website. We try to make powerful links from other related websites. These powerful links are called Backlinks.

With help of off-page SEO, we trying to build credibility, authority, popularity, and relevance for both users and search engines.

Here are some Off-page factors

  • Social Bookmarking
  • Guest Blogging
  • Article Submission
  • PR (Press Release)
  • Web 2.0
  • Email Outreach

The main goal of Off-Site Search Engine Optimization is to provide trust and authority for search engines and users.

Technical SEO

In Technical SEO we try to solve technical problems of the website like website code errors, server-side errors, etc. The main aim of Technical Side SEO is to improve crawling and indexing.

Here are some Technical SEO factors

  • Site Speed
  • White Space
  • Robots.txt
  • Structured Data (Schema)
  • Sitemap
  • Conical Issue
  • Code Error

Why do We Need to Rank on Google’s First Page?

On SERP you have seen two types of results Organic and Inorganic. Every business owner wanted to rank on Google’s first page because ranking on top of Google is always profitable.

Let’s suppose

My blog’s keyword “Digital Marketing Consultant in Delhi” ranked on Google’s first page. Now, understand how this ranking is beneficial for me.

If my keyword ranking is on the first number then people who wanted to hire a digital marketing consultant in Delhi then they make a query on Google.

Now, my website keyword is shown on the first number on SERP, they click on my website. Then my page is valuable for then them try to contact me.

Now, they will pay me for the hiring.

That’s why we need to rank on Google’s first page.

How to Rank on Google – 200 Google Ranking Factors (Video)

200+ SEO Ranking Factors 2023 to Rank on Google

Before the div into the SEO Ranking Factors 2023 check out my Complete SEO Guide.

  1. Domain Age
  2. Keyword Appears in Top Level Domain
  3. Keyword As First Word in Domain
  4. Domain registration length
  5. Keyword in Subdomain
  6. Domain History
  7. Exact Match Domain
  8. Public vs. Private WhoIs
  9. Penalized WhoIs Owner
  10. Country TLD extension
  11. Keyword in Title Tag
  12. Title Tag Starts with Keyword
  13. Keyword in Description Tag
  14. Keyword Appears in H1 Tag
  15. Keyword Appears in H2 Tag
  16. Content-Length 1836
  17. Content Pattern
  18. Table of Contents
  19. Keyword Density
  20. Latent Semantic Indexing Keywords in Content (LSI)
  21. LSI Keywords in Title and Description Tags
  22. Page Covers Topic In-Depth
  23. Page Loading Speed via HTML
  24. Page Loading Speed via Chrome
  25. Use of AMP
  26. Entity Match
  27. Google Hummingbird
  28. Duplicate Content
  29. Rel=Canonical
  30. Image Optimization
  31. Content Recency: its shows the time when content is updated or published
  32. Magnitude of Content Updates
  33. Historical Page Updates
  34. Keyword Prominence: Keyword in the first 100 words
  35. Outbound Link Quality
  36. Outbound Link Theme: related link page
  37. Grammar and Spelling
  38. Syndicated Content: copy from other indexed pages
  39. Mobile-Friendly Update: Update name Mobilegeddon
  40. Mobile Usability
  41. Hidden” Content on Mobile
  42. Helpful “Supplementary Content: content is an indicator of a page’s quality
  43. Content Hidden Behind Tabs
  44. Number of Outbound Links
  45. Multimedia
  46. Number of Internal Links Pointing to Page
  47. Quality of Internal Links Pointing to Page
  48. Broken Links
  49. Reading Level
  50. Affiliate Links
  51. HTML errors
  52. Domain Authority
  53. Page’s PageRank
  54. URL Length
  55. URL Path
  56. Human Editors
  57. Page Category
  58. WordPress Tags
  59. Keyword in URL
  60. URL String (BreadCum)
  61. References and Sources
  62. Bullets and Numbered Lists
  63. Priority of Page in Sitemap
  64. Too Many Outbound Links
  65. Quantity of Other Keywords Page Ranks For
  66. Page Age
  67. User-Friendly Layout
  68. Parked Domains
  69. Useful Content
  70. Content Provides Value and Unique Insights
  71. Contact Us Page
  72. About Us page
  73. Term and Condition
  74. Disclaimer
  75. Domain Trust/ TrustRank
  76. Site Architecture
  77. Site Updates
  78. Presence of Sitemap
  79. Site Uptime
  80. Server Location
  81. SSL Certificate
  82. Duplicate Meta Information On-Site
  83. Mobile Optimized
  84. YouTube
  85. Site Usability: A site that’s difficult to use or to navigate can hurt rankings
  86. Use of Google Analytics and Google Search Console
  87. User reviews/Site reputation
  88. Linking Domain Age
  89. # of Linking Root Domains
  90. # of Links from Separate C-Class IPs
  91. # of Linking Pages: Same link page
  92. Backlink Anchor Text
  93. Alt Text/ Tag
  94. Links from .edu or .gov Domains: Not affected
  95. Authority of Linking Page
  96. Authority of Linking Domain
  97. Links From Competitors
  98. Links from “Expected” Websites
  99. Links from Bad Neighborhoods
  100. Guest Posts
  101. Links From Ads: nofollowed
  102. Homepage Authority
  103. Nofollow Links
  104. Diversity of Link Types
  105. Sponsored Links” Or Other Words Around Link: Decrease the value
  106. Contextual Links
  107. Excessive 301 Redirects to Page
  108. Internal Link Anchor Text
  109. Link Title Attribution: weak relevancy signal
  110. Country TLD of Referring Domain
  111. Link Location In Content
  112. Link Location on Page
  113. Linking Domain Relevancy: similar niche is significantly more powerful than a link
  114. Page-Level Relevancy
  115. Keyword in Title
  116. Positive Link Velocity
  117. Negative Link Velocity
  118. Links from “Hub” Pages
  119. Link from Authority Sites
  120. Linked to as Wikipedia Source
  121. Co-Occurrences
  122. Backlink Age
  123. Links from Real Sites vs. “Splogs
  124. Natural Link Profile
  125. Reciprocal Links
  126. User Generated Content Links
  127. Links from 301
  128. Schema.org Usage: Rating
  129. TrustRank of Linking Site
  130. Number of Outbound Links on Page
  131. Forum Links: its bad
  132. Word Count of Linking Content
  133. Quality of Linking Content
  134. Sitewide Links
  135. RankBrain
  136. Organic Click Through Rate for a Keyword
  137. Organic CTR for All Keywords
  138. Bounce Rate/ Exit Rate
  139. Direct Traffic
  140. Repeat Traffic
  141. Pogo sticking
  142. Blocked Sites
  143. Chrome Bookmarks
  144. Number of Comments
  145. Dwell Time: how long people spend on your page when coming from a Google search
  146. Query Deserves Freshness
  147. Query Deserves Diversity
  148. User Browsing History
  149. User Search History
  150. Featured Snippets
  151. Geo-Targeting
  152. Safe Search
  153. Google+ Circles
  154. YMYL” Keywords
  155. DMCA Complaints
  156. Domain Diversity: The so-called “Bigfoot Update” supposedly added more domains to each SERP page.
  157. Transactional Searches
  158. Local Searches
  159. Top Stories box
  160. Big Brand Preference
  161. Shopping Results
  162. Image Results
  163. Easter Egg Results
  164. Single Site Results for Brands
  165. Payday Loans Update
  166. Brand Name Anchor Text
  167. Branded Searches
  168. Brand + Keyword Searches: example: “Backlinko Google ranking factors” or “Backlinko SEO”
  169. Site Has Facebook Page and Likes
  170. Site has Twitter Profile with Followers
  171. Official Linkedin Company Page
  172. Known Authorship
  173. Legitimacy of Social Media Accounts
  174. Brand Mentions on Top Stories
  175. Unlinked Brand Mentions
  176. Brick and Mortar Location
  177. Panda Penalty
  178. Links to Bad Neighborhoods
  179. Redirects
  180. Popups or “Distracting Ads
  181. Interstitial Popups: Google may penalize sites that display full page
  182. Site Over-Optimization
  183. Gibberish Content
  184. Doorway Pages
  185. Ads Above the Fold
  186. Hiding Affiliate Links
  187. Fred
  188. Affiliate Sites
  189. Autogenerated Content
  190. Excess PageRank Sculpting
  191. IP Address Flagged as Spam
  192. Meta Tag Spamming
  193. Unnatural Influx of Links
  194. Penguin Penalty
  195. Link Profile with High % of Low-Quality Links
  196. Links From Unrelated Websites
  197. Unnatural Links Warning
  198. Low-Quality Directory Links
  199. Widget Links
  200. Links from the Same Class C IP
  201. Poison” Anchor Text
  202. Selling Links
  203. Google Sandbox
  204. Disavow Tool


If you want to rank on Google first then follow these 200 SEO Google Ranking Factors in2023. If you will follow the all factors then you will definitely rank on Google’s first page.


What is SEO?

With the help of SEO, we try to make our website as per the search engine.

Is These 200 SEO Ranking Factors Works?

Yes, I have already applied the 200 SEO Ranking Factors on my blog and my keywords ranked on google’s first page.

Is it Importnat to to Rank on Google?

Yes, it is very important to get traffic.

200 SEO Ranking Factors
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200 SEO Ranking Factors
Everyone wants to rank their website/ Blog on the top of Google but Ranking a website on Google’s first page is not an easy task. Hello everyone, my name is Dinesh Jangid. In today’s article, I will share with you 200 SEO Ranking Factors 2022 that will actually work to rank your website on the Google first page.
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