Complete SEO Guide for Beginners in India 2023: Search Engine Optimization Scope, Demand, Career, Jobs Pros and Cons for

by Oct 9, 2023Blog0 comments

SEO Guide for Beginners in India

If you are looking for the Complete SEO Guide for Beginners in India 2023 for Beginners then your search ends here. So, here in this guide, I have covered the various points that you wanted to know before the learn Search Engine Optimization or SEO Course in India.

  • What is SEO?
  • SEO Scope 2023
  • Demand in SEO 2023
  • Pros and cons of a career in SEO
  • 200 SEO Factors
  • Qualification required for SEO
  • Popular online SEO courses
  • SEO Course Syllabus
  • What Does an SEO Expert DO?
  • SEO jobs in India
  • Job roles in SEO
  • SEO Salaries
  • Digital marketing tools
  • Tips to get a job in SEO
  • SEO blogs
  • SEO YouTube Channel
  • SEO Books
  • SEO interview questions
  • Top companies to follow

So, if you are a newbie then I am dam sure this Complete SEO Guide for Beginners in India 2023 will defiantly help you.

Let’s jump into the article

What is SEO? A Complete SEO Guide for Beginners in India 2023

Before the discuss another thing in Complete SEO Guide for Beginners in India 2023, first of all, we need to know what exactly SEO is.

SEO is part of Digital Marketing.

SEO stands for Search Engine Optimization. SEO is the process or technique which helps to make our website according to the Search engines. If we try to make our website as per the search engine then we get a better ranking on the SERP (Search Engine Result Page).

Search Engine Optimization is an Organic, natural, or Unpaid process. We do not need to pay any amount to Google to rank our website on the first page. It completely depends on your efforts and how much you follow SEO Ranking Factors.

SEO Always show the organic results on SERP not Paid Result for better understanding please check the below image


Always remember with the help of Search Engine Optimization we rank our keyword, not a website.

Now, come on to the SEO Types, Search Engine Optimization commonly has three types

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

Now, talk about exactly the meaning of On-Page, Off-Page, and Technical SEO. Every type of SEO has its own importance. If you want to rank your website on Google’s first page then we need to follow all the rules of Search Engine Optimization.

On-Page SEO

On-Page SEO is also known as “on-site SEO”. Whatever you see on a web page, everything is part of On-page SEO like Titles, subheadings, multimedia, URL, Mata Tags, etc.

In the ON-Page, we try to optimize our website pages for search engines or users. Here are some factors of On-page SEO.

  • Keyword Research
  • Mata Tags
  • Heading and Sub Headings
  • Internal Links
  • External Links
  • Multimedia
  • The keyword is Image ALT Tag
  • SEO Title
  • Content
  • Length of Article etc

The main goal of On-Site Search Engine Optimization is to provide better and more informative content for search engines and users.

Off-Page SEO

Off-Page SEO is also known as “off-site SEO”. In the Off-page SEO, we try for a better ranking on Search engines by putting extra effort outside of the website. We try to make powerful links from other related websites. These powerful links are called Backlinks.

With the help of off-page SEO, we trying to build credibility, authority, popularity, and relevance for both users and search engines.

Here are some Off-page factors

  • Social Bookmarking
  • Guest Blogging
  • Article Submission
  • PR (Press Release)
  • Web 2.0
  • Email Outreach

The main goal of Off-Site Search Engine Optimization is to provide trust and authority for search engines and users.

Technical SEO

In Technical SEO we try to solve technical problems in the blogs like website code errors, server-side errors, etc. The main aim of Technical Side SEO is to improve crawling and indexing.

Here are some Technical SEO factors

  • Site Speed
  • White Space
  • Robots.txt
  • Structured Data (Schema)
  • Sitemap
  • Conical Issue
  • Code Error

The main goal of Technical Search Engine Optimization is to provide better crawling and indexing for search engines and users.

On-Page SEOOff-Page SEOTechnical SEO
URLSocial BookmarkingSite speed
SEO TitleGuest Postingstructured data
Heading optimizationWeb 2.0XML Sitemaps
SubheadingBlog postingCanonicalization
Image optimizationCustomer reviewsWhite Space
External LinkingArticle SubmissionRobots.txt
Internal linkingPRHreflang tags
Mata Tags Code Error
Grammar Error  


The technique of doing SEO is three

  1. White Hat: In the white hat SEO we completely follow the guidelines of the webmaster. We don’t do any illegal activities that are not in Google’s guidelines.
  • Black Hat: In the black hat SEO, we don’t follow the webmaster guidelines. If you are trying to rank our website using the black hat technique then our ranking will be for short time as per the Google Panda update your keyword will outrank.
  • Gray Hat: It’s a combination of white and black hat SEO. If you are doing a Gray Hat Search Engine Optimization, your website keyword will outrank.

Please always focus on the White Has SEO Technique. Google never recommends the Black and Gray Hat Techniques.

White Hat SEO VS Black Hat SEO

If I compare these two white and black hat SEOs with a good and bad person, it will not be wrong because in the white hat SEO, we follow all rules of Google and in black hat SEO we did not follow the rules of Google, it’s completely illegal.

SEO Scope in 2023

Now, in the CompleteSEO Guide for Beginners in India 2023, we will talk about the Scope of SEO in 2023.

Do you think the internet will ever be closed or else then how can you say that the scope of SEO will be lost? It’s evergreen field guys. If you have any doubts then check out the below states

According to the report, the SEO market is expected to grow from $43.3 billion in 2019 to $47.5 billion in 2020 at a compound annual growth rate (CAGR) of 9.7% worldwide.


As per the report s of January 2021, there were 4.66 billion active internet users worldwide.

As per the inshort report India has over 500 million active internet users.

Nearly 4 billion people are using Google worldwide wise and 246 million unique Google users in the US and new users increase on Google.

Over 1.9 billion active users each month on YouTube.

Google Chrome is the most popular browser with a market share of 69.28%.

According to the Google report approx. 1.5 billion active users on Google Gmail.

More the 2.5 billion active users on Google Android.

So, there is huge scope in Search Engine Optimization (SEO) and it’ll continue in the future also.

All the countries that covered the search engine optimization services market report worldwide are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.

One thing is always to keep in your mind the Internet will never lose or never die.

Demand in SEO 2023

Demand for Search Engine Optimization is increasing day by day. In the present time, every businessman wants to take their business online.

During COVID-19, most of offline businesses have been converted into online businesses.

Important thing is that everyone wanted to rank their business, blog, or website websites on Google’s first page, Now think for yourself do you still think there is no demand for SEO 2023?

According to me digital marketing trainers, consultants, and SEO experts SEO have huge demand right now and it will be in the future.

“जैसे जैसे लोग Google पर बढ़ेंगे SEO Demand भी बढ़ेगी”

Pros and Cons of  SEO 2023

In Complete SEO Guide for Beginners in India 2023, we will discuss the Pros and Cons of Search Engine Optimization.

Always keep in mind everything has two sides good and bad

Getting Free TrafficSEO is a Slow Process
Increasing demandSEO not static
No Particular Degree RequiredGoogle Penalties
More Trust than Paid Adsstarting salary can be less
A high number of options to choose from for specialization 
Better Conversion 
Saves your money 
Improved Online presence 
Improved Quality Traffic 
High ROI (Return on Investment) 
Long-Lasting Result 
Gain Local Traffic 
More Traffic on YouTube Videos 
High Salary after the experience 

Qualification required for SEO (Eligibility) 2023

Qualification for doing Search Engine Optimization thinkable questions. If I say there is no qualification required for SEO.

If anyone pursuing 10th, 11th, and 12th, they all are eligible. They don’t need a degree only interest is required.

Everyone who is interested in SEO can do a Search Engine Optimization Course from anywhere in India.

In todayComplete SEO Guide for Beginners in India 2023, Below I have mentioned a few skills that were required before doing the SEO Course.

  • Knowledge of WordPress (Website Creation) like HTML & CSS
  • Knowledge of Domain and Serve
  • Writing Skill required
  • There is no English required because you can make a blog in Hindi.
  • Knowledge about Search Engines like Crawling and Indexing.
  • Basic Knowledge of Graphics (Canva and Photoshop) and Video Editing for making blog thumbnails.
  • Basic knowledge of Social media like LinkedIn, Facebook, Twitter, Pinterest, Quora, Reddit, etc.
  • Basic Knowledge of MS Word.
  • Basic computer knowledge is required.
  • Last but not least common sense.

If you are planning to make your career in the SEO field then before doing  Search Engine Optimization please complete these pre-requirements.

A career in SEO 2023

Now, in Complete SEO Guide for Beginners in India, we will discuss about the what is the career opportunity in search engine optimization.

I must say a career in SEO is amazing because SEO is booming day by day.

I am sharing with you some screenshots of Google Trends below. When I was searching SEO on Google Trends the result was shocking because in this whole world 69% of people are interested In SEO and remain interested in Digital Marketing.

These images are showing there is Huge Career Scope in Search Engine Optimization 2023.

SEO Jobs in India 2023

There are lots of jobs available in Search Engine Optimization in India. When I started writing an article on Complete SEO Guide for Beginners in India 2023, then I have seen 12784 SEO Jobs available on, 9,546 SEO jobs available on LinkedIn, 6,959 SEO jobs available on Indeed, and 1134 SEO Jobs available on Monster Jobs.

SEO Specialist/ ExecutiveIncrease website traffic through on-page & off-page search engine optimization, implement keyword research strategies, and maintain performance reports
Content WriterDevelop SEO-friendly content, edit, & optimize website content, drive organic traffic, increase engagement through content
Web Analyst/Data AnalystMarket research & analysis, create reports using website analytics tools
YouTube SEOknowledge of YouTube SEO, YouTube Digital Marketing, YouTube Analytics, and Various tools in YouTube SEO
SEO ConsultantGive advice and suggestions
SEO Lead/Team LeaderMaintain team and multiple projects
Link BuilderCreate backlinks for client website
SEO TrainerTeach students and business owners about SEO.


SEO Salaries in 2023

Now, in the Complete SEO Guide for Beginners in India 2023, we will talk about what salary you can expect in SEO if you are fresher or experienced.

SEO Trainee or Fresher10K – 15K
SEO Executive15K – 25K
Link Builder20K – 25K
SEO Analyst25K – 35K
Sr. SEO Executive/SEO Expert 30K – 45K
SEO Content Writer25K – 50K
SEO Lead/Team Leader45K – 65K
SEO Consultant60K – 90K
SEO Manager80K – 1.5L
Digital Marketing Manager1L and above

Free SEO Course 2023

If you want to learn Search Engine Marketing, then I am provided the Free SEO Course 2023 by Dinesh Jangid. This course will help you to learn about SEO, if you are a beginner then personally recommend this Free SEO Course. If you want to learn more then I have mentioned some popular online SEO Courses below.

InComplete SEO Guide for Beginners in India 2023, I have also listed some paid popular courses

  1. Course Name: SEO by Dinesh Jangid

Course Link: Buy Now

Fees: INR 3000/-

Duration: 1 Month

Mode: Live Classes

2. Course Name: SEO

Course Link:  Buy Now

Fees: $474

Duration: 1 Month

Mode: Live Classes

SEO Course Syllabus in 2023

If you are planning to do SEO Course, there I am providing the SEO Course Syllabus. Before the join course please check out the course module

  • Basic Of SEO
  • Know about Google 
  • Understanding Google Update/ Penalties
  • Article Writing Concepts and Tips
  • Keyword Research
  • Local SEO
  • Featured Snippet
  • SEO Sales Funnel
  • Understanding the SERP
  • Search Intent
  • Robots.txt
  • Sitemap
  • Schema Mark-up
  • SEO Mythology
  • On-Page SEO Complete Guide
  • Off-Page SEO Complete Guide
  • YouTube SEO
  • Google Publisher Centre Complete Guide and Setup
  • Google and Bing Webmaster
  • Google Analytics
  • Google Tag Manager
  • Google AdSense (How to Monetize blog)
  • Audit
  • How to Get Clients in SEO
  • Certificates
  • Interview Tips

What Does an SEO Expert DO?

Now, time is an important question. This question was asked by a lot of the students who wanted to learn SEO,

Sir, What does SEO Expert Do?

Search Engine Optimization Specialist, basically the main work of an SEO expert is making and creating a strategy to rank a website on Google’s first page.


Peoples work in the SEO field as content writers, Team leaders, creating backlinks, YouTube SEO Experts, and Teaching like me.

200 SEO Factors in 2023

Now, we know what are factors exactly work to rank websites and YouTube Vide on Google’s first page.

Here are more than 200 factors that help to rank our blog and website. Here is the list

  1. Domain Age
  2. Keyword Appears in Top Level Domain
  3. Keyword As First Word in Domain
  4. Domain registration length
  5. Keyword in Subdomain
  6. Domain History
  7. Exact Match Domain
  8. Public vs. Private WhoIs
  9. Penalized WhoIs Owner
  10. Country TLD extension
  11. Keyword in Title Tag
  12. Title Tag Starts with Keyword
  13. Keyword in Description Tag
  14. Keyword Appears in H1 Tag
  15. Keyword Appears in H2 Tag
  16. Content-Length 1836
  17. Content Pattern
  18. Table of Contents
  19. Keyword Density
  20. Latent Semantic Indexing Keywords in Content (LSI)

SEO Tools in 2023

In SEO Guide 2022, I have also shared some free and paid tools that will help you in Search Engine Optimization.

Free SEO Tool 2023

  • Google Keyword Planner
  • Google Trends
  • Google Suggestions
  • Google Web Master
  • Google Analytics
  • Ubersuggest by Neil Patel
  • screaming frog
  • Bing clarity
  • Answer the Public
  • YouTube
  • Amazon and Flipkart
  • Common Sense
  1. SemRush
  2. Ahref
  3. Moz Pro
  4. Rank Math (Free and Paid Both Available)

Tips to Get a job in SEO 2023

Most asked questions by most of the student sir, about how to get a job in SEO after completing the course.

So, here Dinesh Jangid (Digital Marketing Trainer, Consultant, and SEO Expert) shares some expert tips that exactly help you get a good job in Search Engine Optimization.

  • Do Practice as you can
  • Build Your Own Blog (It will count in experience)
  • Making videos on YouTube will improve your SEO knowledge.
  • Get Internship
  • Certification by professionals

SEO Blogs

Now, for your additional help in the Complete SEO Guide for Beginners in India 2023, I have mentioned below some important blogs that will gain more knowledge about Search Engine Optimization.

Neil Patel

Dinesh Jangid


Search Engine Journal

Search Engine Land

SEO YouTube Channel

Some famous YouTube channels for SEO knowledge that you should follow in 2023.

Dinesh Jangid

Neil Patel

Google Webmaster Central

SEO Books

In the Complete SEO Guide for Beginners in India 2023, I have also mentioned some famous books for SEO.

  • The Art of SEO: Mastering Search Engine Optimization
  • SEO 2021 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with Smart Internet Marketing Strategies Adam Clarke
  • SEO Fitness Workbook
  • 3 Months to No. 1: The “no-nonsense” SEO Playbook for Getting Your Website Found on Google
  • Search Engine Optimization (SEO) Secrets
  • How To Get To The Top Of Google in 2021: The Plain English Guide to SEO
  • Search Engine Optimization: An Hour a Day Jennifer Grappone
  • The SEO Book: Search Engine Optimization 2020, Free SEO Audit Incl., Way to Nr. 1, SEO and SEM Ebner Tobias
  • Landing Page Optimization Tim Ash

SEO interview questions 2023

Here in SEO Guide for Beginners in India 2023, I have mentioned the few interview question

  1. What is the primary purpose of using keywords in SEO?
  2. Explain body content relevance.
  3. Explain Spiders, Robots, and Crawlers
  4. What does it mean if nothing appears while searching for the domain?
  5. How many types of Meta Tags are there in SEO?  What are their character’s limits?
  6. What is the difference between PR (page rank) and SERP (Search engine result page)?
  7. How will you cross-check whether your SEO campaign is working or not?
  8. What is 301 redirect?
  9. What is Cross-linking?
  10. What is Pogosticking?
  11. What is the difference between SEO and SEM?
  12. Write down the 5 SEO Tools.
  13. What are Backlinks? And Why it is important?
  14. What is the difference between 401 and 402?
  15. What are Do-Follow links?
  16. What are ALT tags?
  17. What is NAP?
  18. What is the Google penalty?
  19. What is Google Knowledge Graph?
  20. Write down the 10 SEO Audit points.

Top Companies to Follow in 2023

Check out these popular SEO Companies and start-ups.

Popular SEO Companies:

Amazon, Accenture, Flipkart, Capgemini, IBM, Cognizant, TCS, Infosys, Dell, American Express, Axis Bank, Bajaj Allianz, etc.

Popular Start-ups:

Zomato, Paytm, Ola, Airbnb,, Make my Trip, Cashify, Urbanclap, Edureka, etc

FAQ for SEO Guide for Beginners in India 2023

What is SEO?

SEO stands for search engine optimization. With the help of SEO, we trying to make out a blog according to the search engines.

Who can do SEO?

Anyone can in SEO who have interested in Search Engine Optimization.

Is SEO will Dead?

No, SEO will always because the internet will never lose never die.

Where You Can Learn SEO?

You can learn anywhere but I especially recommend the pleasure from experts.


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