If you are looking for the Complete SEO Guide for Beginners in India 2021 for Beginners then your search ends here. So, here in this guide, I have covered the various points that you wanted to know before the learn Search Engine Optimization or SEO Course in India.
- What is SEO?
- SEO Scope 2021
- Demand in SEO 2021
- Pros and cons of a career in SEO
- 200 SEO Factors
- Qualification required for SEO
- Popular online SEO courses
- SEO Course Syllabus
- What Does a SEO Expert DO?
- SEO jobs in India
- Job roles in SEO
- SEO Salaries
- Digital marketing tools
- Tips to get a job in SEO
- SEO blogs
- SEO YouTube Channel
- SEO Books
- SEO interview questions
- Top companies to follow
So, if you are a newbie then I am dam sure this Complete SEO Guide for Beginners in India 2021 will defiantly help you.
Let’s jumped into the article
What is SEO? A Complete SEO Guide for Beginners in India 2021
Before the discuss another thing in Complete SEO Guide for Beginners in India 2021, first of all, we need to know what exactly SEO is.
SEO is part of Digital Marketing.
SEO stands for Search Engine Optimization. SEO is the process or technique which helps to make our website according to the Search engines. If we try to make our website as per the search engine then we get a better ranking on the SERP (Search Engine Result Page).
Search Engine Optimization is an Organic, natural, or Unpaid process. We do not need to pay any amount to Google to rank our website on the first page. It completely depends on your efforts and how much you follow SEO Ranking Factors.
SEO Always show the organic results on SERP not Paid Result for better understanding please check below image
Always remember with the help of Search Engine Optimization we rank our keyword, not a website.
Now, come on to the SEO Types, Search Engine Optimization are commonly three types
- On-Page SEO
- Off-Page SEO
- Technical SEO
Now, talk about exactly the meaning of On-Page, Off-Page, and Technical SEO. Every type of SEO has its own importance. If and you want to rank your website on Google’s first page then we need to follow all the rules of Search Engine Optimization.
On-Page SEO is also known as “on-site SEO”. Whatever you see on a web page, everything is part of On-page SEO like Title, subheading, multimedia, URL, Mata Tags, etc.
In the ON-Page, we try to optimize our website pages for search engines or users. Here are some factors of On-page SEO.
- Keyword Research
- Mata Tags
- Heading and Sub Headings
- Internal Links
- External Links
- Keyword as Image ALT Tag
- SEO Title
- Length of Article etc
The main goal of On-Site Search Engine Optimization is to provide better and informative content for search engines and users.
Off-Page SEO is also known as “off-site SEO”. In the Off-page SEO, we try for a better ranking on Search engines by putting extra efforts outside of the website. We try to make powerful links from another related website. These powerful links are called Backlinks.
With help of off-page SEO, we trying to build credibility, authority, popularity, and relevance for both users and search engines.
Here are some Off-page factors
- Social Bookmarking
- Guest Blogging
- Article Submission
- PR (Press Release)
- Web 2.0
- Email Outreach
The main goal of Off-Site Search Engine Optimization is to provide trust and authority for search engines and users.
In Technical SEO we try to solve technical problems in the blogs like website code error, server-side error, etc. The main aim of Technical Side SEO is to improve crawling and indexing.
Here are some Technical SEO factors
- Site Speed
- White Space
- Structured Data (Schema)
- Conical Issue
- Code Error
The main goal of Technical Search Engine Optimization is to provide better crawling and indexing for search engines and users.
|On-Page SEO||Off-Page SEO||Technical SEO|
|URL||Social Bookmarking||Site speed|
|SEO Title||Guest Posting||structured data|
|Heading optimization||Web 2.0||XML Sitemaps|
|Image optimization||Customer reviews||White Space|
|External Linking||Article Submission||Robots.txt|
|Internal linking||PR||Hreflang tags|
|Mata Tags||Code Error|
The technique of doing SEO is three
- White Hat: In the white hat SEO we are completely follow the guidelines of webmaster. We don’t do any illegal activities that’s not in Google’s guidelines.
- Black Hat: In the black hat SEO, we don’t follow the webmaster guidelines. If you are try to rank our website using black hat technique then our ranking will for short time as per the Google Panda update your keyword will outrank.
- Gray Hat: It’s a combination of white and black hat SEO. If you are doing a Gray Hat Search Engine Optimization, you website keyword will out rank.
Please always focus on White Has SEO Technique. Google never recommends the Black and Gray Hat Techniques.
White Hat SEO VS Black Hat SEO
If I compare these two white and black hat SEO’s with a good and bad person then it will not be wrong because in the white hat SEO we follow all rules of Google and black hat SEO we did not follow the rules of Google, its completely illegal.
SEO Scope in 2021
Now, in the CompleteSEO Guide for Beginners in India 2021, we will talk about the Scope of SEO in 2021.
Do you think the internet will ever be closed or else then how can you say that the scope of SEO will be lost? It’s evergreen field guys. If you have any doubt then check out below states
According to the report, the SEO market is expected to grow from $43.3 billion in 2019 to $47.5 billion in 2020 at a compound annual growth rate (CAGR) of 9.7% worldwide.
As per the report s of January 2021, there were 4.66 billion active internet users worldwide.
As per the inshort report India has over 500 million active internet users.
Nearly 4 billion people are using Google worldwide wise and 246 million unique Google users in the US and new users increase on Google.
Over 1.9 billion active users each month on YouTube.
Google Chrome is the most popular browser with a market share of 69.28%.
According to the Google report approx. 1.5 billion active users on Google Gmail.
More the 2.5 billion active users on Google Android.
So, there is huge scope in Search Engine Optimization (SEO) and it’ll continue in the future also.
All the countries who covered the search engine optimization services market report worldwide are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.
One thing is always to keep in your mind the Internet will never lose or never die.
Demand in SEO 2021
Demand for Search Engine Optimization is increasing day by day. In the present time, every businessman wanted to take their business online.
During COVID 19, most of the offline businesses have been converted into online businesses.
Important thing is that everyone wanted to rank their business, blog, or website websites on Google’s first page, Now think for yourself do you still think there is no demand in SEO 2021.
As per me digital marketing trainer, consultant, and SEO Expert SEO have huge demand right now and it will be in the future.
“जैसे जैसे लोग Google पर बढ़ेंगे SEO Demand भी बढ़ेगी”
Pros and Cons of SEO
Now, Complete SEO Guide for Beginners in India 2021 we will discuss about the Pros and Cons of Search Engine Optimization.
Always keep in mind everything has two sides good and bad
|Getting Free Traffic||SEO is Slow Process|
|Increasing demand||SEO not static|
|No Particular Degree Required||Google Penalties|
|More Trust than Paid Ads||starting salary can be less|
|A high number of options to choose from for specialization|
|Saves your money|
|Improved Online presence|
|Improved Quality Traffic|
|High ROI (Return on Investment)|
|Gain Local Traffic|
|More Traffic on YouTube Videos|
|High Salary after the experience|
Qualification required for SEO (Eligibility)
Qualification for doing Search Engine Optimization thinkable question. If I say there is no qualification required for SEO.
If anyone pursuing 10th, 11th, and 12th, they all are eligible. They don’t need a degree only interest required.
Everyone who is interested in SEO can do a Search Engine Optimization Course from anywhere in India.
In todayComplete SEO Guide for Beginners in India, Below I have mentioned a few skills that were required before doing the SEO Course.
- Knowledge of WordPress (Website Creation) like HTML & CSS
- Knowledge of Domain and Serve
- Writing Skill required
- There is no English required because you can make blog in Hindi.
- Knowledge about Search Engine like Crawling and Indexing.
- Basic Knowledge of Graphics (Canva and Photoshop) and Video Editing for making blog thumbnail.
- Basic knowledge of Social media like LinkedIn, Facebook, Twitter, Pinterest, Quora, Reddit etc.
- Basic Knowledge of MS Word.
- Basic computer knowledge required.
- Last but not least common-sense.
If you are planning to make your career in the SEO field then before doing Search Engine Optimization please complete these pre-requirements.
A career in SEO 2021
Now, in Complete SEO Guide for Beginners in India, we will discuss about the what is the career opportunity in search engine optimization.
I must say a career in SEO is amazing because SEO is booming day by day.
I am sharing with you some screenshots of Google Trends below. When I was search SEO on Google Trends the result was shocking because in this whole world 69% of people are interested In SEO and remaining interested in Digital Marketing.
These images are showing there is Huge Career Scope in Search Engine Optimization.
SEO Jobs in India 2021
There are lots of jobs available in Search Engine Optimization in India. When I was started writing an article on Complete SEO Guide for Beginners in India, then I have seen 12784 SEO Jobs available on Naukri.com, 9,546 SEO jobs available on LinkedIn, 6,959 SEO jobs available on Indeed, and 1134 SEO Jobs available on Monster Jobs.
|SEO Specialist/ Executive||Increase website traffic through on-page & off-page search engine optimization, implement keyword research strategies, maintain performance reports|
|Content Writer||Develop SEO friendly content, edit, & optimize website content, drive organic traffic, increase engagement through content|
|Web Analyst/Data Analyst||Market research & analysis, create reports using website analytics tools|
|YouTube SEO||knowledge of YouTube SEO, YouTube Digital Marketing, YouTube Analytics, and Various tools in YouTube SEO|
|SEO Consultant||Give advice and suggestions|
|SEO Lead/Team Leader||Maintain team and multiple projects|
|Link Builder||Create backlines for client website|
|SEO Trainer||Teach students, business owners about SEO.|
Now, in the Complete SEO Guide for Beginners in India 2021, we will talk about what salary you can expect in SEO if you are fresher or experienced.
|SEO Trainee or Fresher||10K – 15K|
|SEO Executive||15K – 25K|
|Link Builder||20K – 25K|
|SEO Analyst||25K – 35K|
|Sr. SEO Executive/SEO Expert||30K – 45K|
|SEO Content Writer||25K – 50K|
|SEO Lead/Team Leader||45K – 65K|
|SEO Consultant||60K – 90K|
|SEO Manager||80K – 1.5L|
|Digital Marketing Manager||1L and above|
Free SEO Course 2021
If you want to learn Search Engine Marketing then here I am provided the Free SEO Course 2021 by Dinesh Jangid. This course will help you to learn about SEO, if you are a beginner then personally recommended this Free SEO Course. If you want to learn more than I have mentioned some popular online SEO Courses below.
Popular online SEO courses
InComplete SEO Guide for Beginners in India 2021, I have also listed some paid popular courses
- Course Name: SEO by Dinesh Jangid
Course Link: Buy Now
Fees: INR 3000/-
Duration: 1 Month
Mode: Live Classes
2. Course Name: SEO
Course Link: Buy Now
Duration: 1 Month
Mode: Live Classes
SEO Course Syllabus
If you are planning to do SEO Course, there I am providing the SEO Course Syllabus 2021. Before the join course please check out the course module
- Basic Of SEO
- Know about Google
- Understanding Google Update/ Penalties
- Article Writing Concepts and Tips
- Keyword Research
- Local SEO
- Featured Snippet
- SEO Sales Funnel
- Understanding the SERP
- Search Intent
- Schema Mark-up
- SEO Mythology
- On-Page SEO Complete Guide
- Off Page SEO Complete Guide
- YouTube SEO
- Google Publisher Centre Complete Guide and Setup
- Google and Bing Webmaster
- Google Analytics
- Google Tag Manager
- Google AdSense (How to Monetize blog)
- How to Get Client in SEO
- Interview Tips
What Does an SEO Expert DO?
Now, time is an important question. This question was asked by a lot of the students who wanted to learn SEO,
Sir, What does SEO Expert Do?
Search Engine Optimization Specialist, basically the main work of SEO expert is making and creating a strategy to rank website on Google’s first page.
Peoples work in the SEO field like a content writer, Team leader, creating backlinks, YouTube SEO Expert, and Teaching like me.
200 SEO Factors
Now, we know what are the factors that exactly work to rank website and YouTube Vide on Google’s first page.
Here are more than 200 factors that help to rank our blog and website. Here is the list
- Domain Age
- Keyword Appears in Top Level Domain
- Keyword As First Word in Domain
- Domain registration length
- Keyword in Subdomain
- Domain History
- Exact Match Domain
- Public vs. Private WhoIs
- Penalized WhoIs Owner
- Country TLD extension
- Keyword in Title Tag
- Title Tag Starts with Keyword
- Keyword in Description Tag
- Keyword Appears in H1 Tag
- Keyword Appears in H2 Tag
- Content Length 1836
- Content Pattern
- Table of Contents
- Keyword Density
- Latent Semantic Indexing Keywords in Content (LSI)
In SEO Guide 2021, I have also shared some free and paid tools that will help you in Search Engine Optimization.
Free SEO Tool 2021
- Google Keyword Planner
- Google Trends
- Google Suggestions
- Google Web Master
- Google Analytics
- Ubersuggest by Neil Patel
- screaming frog
- Bing clarity
- Answer the Public
- Amazon and Flipkart
- Common Sense
Paid SEO Tools 2021
- Moz Pro
- Rank Math (Free and Paid Both Available)
Tips to Get a job in SEO
Most asked question by most of the student’s sir, how to get a job in SEO after completing the course.
So, here me Dinesh Jangid (Digital Marketing Trainer, Consultant, and SEO Expert) shares some expert tips that exactly help you get a good job in Search Engine Optimization.
- Do Practices as you can
- Build Your Own Blog (It will count in experience)
- Making Video on YouTube, It will improve your SEO knowledge.
- Get Internship
- Certification by professionals
Now, for you additional help in Complete SEO Guide for Beginners in India 2021, I have mentioned below some important blog that will gain more knowledge about Search Engine Optimization.
SEO YouTube Channel
Some famous YouTube channels for SEO knowledge that you should follow in 2021.
Google Webmaster Central
In Complete SEO Guide for Beginners in India, I have also mentioned some famous books for SEO.
- The Art of SEO: Mastering Search Engine Optimization
- SEO 2021 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with Smart Internet Marketing Strategies Adam Clarke
- SEO Fitness Workbook
- 3 Months to No. 1: The “no-nonsense” SEO Playbook for Getting Your Website Found on Google
- Search Engine Optimization (SEO) Secrets
- How To Get To The Top Of Google in 2021: The Plain English Guide to SEO
- Search Engine Optimization: An Hour a Day Jennifer Grappone
- The SEO Book: Search Engine Optimization 2020, Free SEO Audit Incl., Way to Nr. 1, SEO and SEM Ebner Tobias
- Landing Page Optimization Tim Ash
SEO interview questions
Here in SEO Guide for Beginners in India 2021, I have mentioned the few interview question
- What is the main purpose of using keyword in SEO?
- Explain body content relevance.
- Explain Spiders, Robots, and Crawlers
- What does it mean if nothing appears while searching for the domain?
- How many types of Meta Tags are there in SEO? What are their characters limits?
- What is the difference between PR (page rank) and SERP (Search engine result page)?
- How will you cross-check whether your SEO campaign is working or not?
- What is 301 redirect?
- What is Cross-linking?
- What is Pogosticking?
- Difference between SEO and SEM?
- Write down the 5 SEO Tools.
- What is Backlinks? And Why it is important?
- What is a difference between 401 and 402?
- What is a Do-Follow links?
- What is ALT tags?
- What is NAP?
- What is Google penalty?
- What is Google Knowledge Graph?
- Write down the 10 SEO Audit points.
Top Companies to Follow
Check out these popular SEO Companies and start-ups.
Popular SEO Companies:
Amazon, Accenture, Flipkart, Capgemini, IBM, Cognizant, TCS, Infosys, Dell, American Express, Axis Bank, Bajaj Allianz, etc.
Zomato, Paytm, Ola, Airbnb, Booking.com, Make my Trip, Cashify, Urbanclap, Edureka, etc
FAQ for SEO Guide for Beginners in India 2021
What is SEO?
SEO stands for search engine optimization. With the help of SEO we trying to make out a blog according to the search engines.
Who can do SEO?
Anyone can do in SEO who have interested in Search Engine Optimization.
Is SEO will Dead?
No, SEO will always because the internet will never lose never die.
Where You Can Learn SEO?
You can learn from anywhere but i specially recommends the please from experts.