SEO Course Syllabus PDF 2023 – Search Engine Optimization Training Fees, Certification

by Jan 6, 2023Blog0 comments

SEO Course Syllabus

SEO, aka Search Engine Optimization, is booming daily because 5.6 billion searches on Google and 63,000 search queries every day. This data shows there is huge scope in SEO, so every student, businessman, or entrepreneur wanted to learn SEO Courses. 

So, in today’s guide, I will share the brief details of the SEO Course Syllabus PDF 2023

Here I have covered the various topics like

  • What is SEO?
  • SEO Course Syllabus
  • SEO Course Fees
  • SEO Certification

Let’s div into the article.

What is SEO?

In the SEO Course Syllabus PDF 2023, firstly we will discuss What is SEO.

SEO also known as Search Engine Optimization is technic to rank website pages on the first page of search engines like Google, Bing, Apple Bot, and Yahoo.

If we will optimize our website/ blog as per the search engine guidelines then get a better position on SERP and we can increase the quantity and quality of traffic.

Search Engine Optimization (SEO) is an organic, natural, or Unpaid method to drive traffic-free traffic. If you want to generate free traffic from Google then you do not need to pay any amount to Google. SEO completely depends on your efforts and how much you follow the 200 SEO Ranking Factors.

Now, we talk about the type of Search Engine Optimization. SEO Always shows the organic results on SERP.

So, the basis of the technique of Search Engine Optimization is commonly three types.

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

Now, we step by step discuss precisely the meaning of On-Page SEO, Off-Page SEO, and Technical SEO. Each type of SEO’s different from the others and they have their own importance. If you want to rank your website on Google’s first page then we need to follow On-Page SEO Factors, Off-Page Factors, and Technical SEO factors.

On-Page SEO

On-Page SEO is also known as “on-site SEO”. In the On-Page SEO, we try to make our website pages better. Here are some On-page SEO factors that you need to follow during On-Page Optimization

  • SEO Title
  • Heading and Sub Headings
  • Mata Tags
  • Content
  • Multimedia
  • Length of Article
  • Keyword Research
  • The keyword is Image ALT Tag
  • Internal Links
  • External Links

The main motive of On-Page Search Engine Optimization is to provide better, understandable informative content for search engines and users.

Off-Page SEO

Off-Page SEO is also known as “off-site SEO”. In the Off-page SEO, we try for a better ranking on Search engines by putting extra effort outside of the website. We try to make strong links from other related websites. These powerful links are called Backlinks.

With help of off-page SEO, we trying to build credibility, authority, popularity, and relevance for both users and search engines.

Here are some Off-page factors

  • Social Bookmarking
  • Article Submission
  • Guest Blogging
  • Web 2.0
  • PR (Press Release)
  • Email Outreach

The main goal of Off-Site Search Engine Optimization is to provide trust and authority for search engines and users.

Technical SEO

In Technical SEO we try to solve technical problems of the website like website code errors, server-side errors, etc. The main aim of Technical Side SEO is to improve crawling and indexing.

Here are some Technical SEO factors

  • Site Speed
  • Robots.txt
  • Sitemap
  • Structured Data (Schema)
  • White Space
  • Conical Issue
  • Code Error

SEO Course Syllabus PDF 2023

Before the download SEO Course Syllabus PDF, I personally recommended that please check out my Complete SEO Tutorial Guide. This guide will help you to understand Search Engine Optimization, Future Scope, Eligibility to Learn SEO, and Salary in SEO, also you can check out my Free SEO Course.

The syllabus is the most important part of every course because the syllabus covers every single detail of course modules.

Here I have mentioned the SEO Syllabus PDF 2023 for those who are planning to join the SEO Course in India.

Module 1

  • Basic Of SEO
  • How SEO Works
  • Scope of SEO
  • Future of SEO
  • Growth of SEO
  • Questions for HomeWork

Module 2

  • History of Google
  • How Google Works
  • What is SERP
  • Paid Vs Organic Result
  • How Google is Smart
  • Understanding Google Updates/ Penalties
  • Questions for HomeWork

Module 3

  • Domain
  • Hosting
  • How to Connect Domain to Hosting
  • WordPress Installation
  • WordPress Overview
  • Important Plugins
  • Designing Website Using Divi
  • Questions for Home Word
  • Test Previous Modules

Module 4

  • Problems in Article Writing
  • Article Writing Concepts
  • Tips for Write Article
  • Make Article Pattern
  • Binary Language Concepts
  • How to Make Title and Subtitles
  • How to Write Unique & Informative SEO-Friendly Articles
  • Questions for HomeWork

Module 5

  • What is Keyword Research
  • Types of Keyword
  • How to Do Keyword Research
  • Free vs Paid Tools
  • Understanding Keyword Properties
  • How to Find Competition
  • How to Add Keywords in Article
  • Question for HomeWork

Module 6

  • What is Local SEO
  • SEO Mythology
  • Setup Google My Business Account
  • Understanding GMB Policy
  • Local SEO Ranking Factors
  • Local Business Models Details
  • GBM Dashboard Overview
  • Make a Free GMB Website
  • How to Optimize Local SEO to Rank on the Top
  • Questions for HomeWork
  • Presentation

Module 7

  • SEO Sales Funnel
  • Featured Snippet
  • SERP Attribute
  • Page Attribute
  • Search Intent
  • Robots.txt
  • Sitemap
  • Schema Mark-up
  • SEO Mythology
  • Questions for HomeWork

Module 8

  • What is On-Page SEO
  • On-Page SEO Ranking Factors
  • How to Submit an Article in WordPress
  • How to Improve On-Score Using Rank Math
  • On-Page SEO Plugins List
  • Live Article Writing and Rank on Google
  • Questions for Home Works
  • Practical Test

Module 9

  • What is Off-Page SEO
  • What are Backlinks
  • Do follow and No follow links
  • What are DA and PA
  • What is Link Wheel
  • Backlinks hierarchy Structure
  • How to Get Links to Juice
  • Social Bookmarking
  • Article Submission
  • Guest Posting
  • Email Outreach
  • Social Signals
  • PR (Press Release)
  • Questions for HomeWork

Module 10

  • What is Technical SEO
  • Webmaster and Setup Process
  • Complete Overview of Webmaster
  • How to Make Schema
  • How to Create Sitemap
  • Robots.txt file
  • Google Disavow Tool
  • How to Safe Website from Hackers

Module 11

  • What is YouTube SEO
  • How to Setup YouTube Channel
  • Problems in Shooting Video and Solution
  • Video Scripting
  • Keyword Research for YouTube
  • How to Rank YouTube Videos on the Top
  • YouTube Analytics Overview
  • YouTube Monetization Process

Module 12

  • What is Google Publisher Centre?
  • How to Setup Google Publisher Centre Account
  • How to Add Post in Google News

Module 13

  • What is Google Analytics?
  • How to Setup Google Analytics Account
  • Google Analytics Dashboard Overview
  • Real-Time Audience
  • Audience Overview
  • Acquisition
  • Understanding User Behavior
  • Conversion
  • How to Setup Goals

Module 14

  • What Google AdSense
  • Google AdSense Policies
  • Eligibility for Google AdSense
  • How to Setup Google AdSense Account
  • Google AdSense Dashboard Overview
  • How to Setup Ads
  • How to Optimize Earning

Module 15

SEO 200 Ranking Factors

Module 16

  • What is Audit
  • Audit Points
  • How to do an Audit

Module 17

How to Get Clients in SEO


  • Institute Certificates
  • HubSpot
  • Google Certificates
  • Internship Certificates (Only for Internship Students)

Interview Tips

SEO Learning Roadmap

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SEO Course Fees

Now, in SEO Course Syllabus 2023, I will talk about the Search Engine Optimization Course Fees. If you are planning to join SEO Course in Delhi or other areas, then I want to tell you that SEO Course Fees depend on the institutes. Fees are not stable or the same for every institute.

SEO by Dinesh JangidINR 18000/-
Moz SEO Course$ 500 Dollars
IIDEINR 6355 + Taxes.
Simply LearnINR 20000 + Taxes


SEO Course Syllabus PDF 2023 is not a regular part. The syllabus changes from time to time so, I personally recommended all students please join the institute that has to provide the latest and updated SEO Syllabus PDF in India.


What is SEO?

Search Engine Optimization is a technique to make a website as per the search engine.

Is SEO Course Syllabus Matters?

Yes, SEO Syllabus is a matter for better learning.

Is SEO Syllabus Same for Beginner and Experts?

Yes,  SEO Syllabus is the same for both


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