You have found a keyword in your mind that you want to get ranked. Now, you might want to know how to optimize your web page so that Google understands your website deserves a place on the first page of search results. The first step in making it possible is implementing advanced On-Page SEO strategies.
To make it easy for you, here we have listed some of the most important On-Page SEO strategies that can help you to boost rankings. Do not miss this blog.
Undeniably, On-Page SEO has to bring unlimited new users or customers to your website.
Additionally, On-Page SEO is one of the few things you have complete control over, and it is entirely up to you only. You are the one to establish the topic or goal of each page on your website. Also, you get to decide the targeted audience for that page. And you get to choose the target keywords you want to focus on and get ranked on Google.
But before we get to discuss these advanced On-Page SEO strategies or how you can optimize your web page to get ranked on Google, let us first understand On-Page SEO basics.
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The following topics are going to be covered in this article:
- What is On-Page SEO?
- Why is On-Page SEO important?
- Most Important On-Page SEO Strategies to boost rankings
- On-Page SEO Checklist
What Is On-Page SEO?
On-Page SEO is optimizing several front-end and back-end components of your website to bring in new traffic and ranks in search engines. Also, we can call it a process of optimizing individual web pages to rank higher on search engines. The components of On-Page SEO include content elements, HTML elements, and site architecture elements.
Know Why On-Page SEO Is Important
On-Page SEO is significant because it indicates to Google all about your website and how you provide value to the users and customers. It helps you to optimize your website according to both users and crawlers.
It isn’t only enough to create and publish your website, and you need to optimize it according to Google and other search engines to attract new traffic and get ranked.
We call On-Page SEO “on-page” because the changes and tweaks you make to optimize are done on the website, and these changes are visible to the visitors on your page. In contrast, other Off-Page and technical elements aren’t always visible.
Every part of implementing On-Page SEO is up to you, which is why you must do it correctly. Now, let’s move on to the most important On-Page SEO strategies to help you get better rankings on Google and other search engines.
15 On-Page SEO Strategies For Better Rankings
Now that we know the importance of On-Page SEO, here are some of the most popular and essential On-Page SEO Strategies to boost your rankings on SERP. Applying these techniques can bring you more traffic and better rankings. Some may think this list is not exhaustive, but we consider it the starting point and the most important On-Page SEO strategy.
Optimize Page Titles
Each page or post on your website should have a unique and descriptive title. It is a highly effective tool for drawing users to your website as it is the first thing users see in the search results. And having an attractive title can tend users to click on your website’s URL in search results, improving the click-through rate.
The more compelling you create your title tag, the more visitors you attract to your website. If you want to develop an attractive title, follow these simple rules:
Keyword Usage
You should ensure that the title you created helps both the users and the search engine. You can place your keyword closer to the front of the title tag, considering that it will be helpful from the ranking perspective, and the users are more likely to read them.
Length
Usually, most search engines show the first 50-60 characters. If your title exceeds the characters limit, it will be shortened by the search engine, and the search engine results will display an ellipsis “…”.
Branding
Ending your title tag with your brand name is considered the best practice. Because it will help to create brand awareness and also will help improve the click-through rate if people are familiar with your brand.
Optimize Meta Descriptions
Similar to the title tag, meta descriptions describe the page’s contents. They are like a pitch that convinces and compels the user that the page is exactly what they are looking for.
For example, if you search for a keyword, Google will show you the most relevant meta description according to your specific search query. The meta description published by you may differ from the one used by Google.
Search engines always try to improve the meta descriptions for unique searches. It doesn’t mean you should not write a default meta description for your page as one of the On-Page SEO strategies.
Meta descriptions can be incredibly essential when it comes to improving your click-through rate. So, how would you write a compelling meta description? Check the following points.
Relevance
Your meta description should be relevant to the content on the specific page. It should give a summary of the content on the page.
Length
The length of meta descriptions should usually be 150-300 characters. Google usually truncates meta descriptions that exceed the limit of 155 characters.
Heading
Another point in the list of On-Page SEO strategies is creating heading tags. It would help if you created proper header tags to designate headings on your page. The main header tag, typically reserved for the page’s title, is called an H1.
Along with this, we have sub-headings that go from H2 to H6. When you create pages on your website, each page should have a unique H1 tag created from the page’s title. The H1 tag on your page, i.e., your title, should be the primary keyword for optimizing your page.
Also, you should avoid using heading tags to mark non-heading elements such as phone numbers and navigation buttons. Heading tags should be used to set the context and introduce readers to the next topic.
If you want to write effective heading tags, you can follow the following rules:
- Avoid writing such heading tags that contain a single word. Try to make your headings exciting and valuable for users.
- Present the information in the article using the heading hierarchy, i.e., H1 to H6.
- Do not use the same heading tags several times.
- Sub-headings are a great place to use related keywords.
Formatting Content On The Page
Formatting your content on the page doesn’t guarantee that your content will be read, but it ensures the readability of the published content. To improve the readability, we recommend you to follow the following On-Page SEO strategies.
Font and Colours
Google recommends a 16-point font size above to minimize the need for zooming and pinching for mobile users. The text color you use in contrast to the background color should enhance readability.
Heading
To provide the logical flow of your content, use headings. Also, it would help if you used a table of contents to let the users skip to the sections they consider essential.
Bullet Points
A list in the content allows users to skim through and quickly find out what they are looking for.
Paragraph
To enhance the readability of your content, you may break the content into short paragraphs.
Supporting Media
Adding multimedia such as images and videos makes your content more attractive to the users and easy to understand.
Images
Images help to break the monotony and dullness, mainly when you write long-form content.
Alternative text, also known as alt text descriptions, helps search engine crawlers to understand your images in a better way. The alt text you write should provide context and read naturally to people.
But also, images are the biggest culprit when it comes to slowing down the speed of your website. To make sure the images load faster, you need to compress them. You can use short pixels or imagify to compress your images.
If you have a more significant number of images on your website, it is recommended that you submit an image sitemap using your search console account.
URL Optimisation
URL is the unique address or location for different individual pieces of content on the web. The proper format and the naming of your URL can impact your click-through rates. There are three aspects of optimizing URL: URL naming, structure, and length.
Clear Page Naming
Often search engines need unique URLs to display your page in the search results. URL naming is vital because it helps users better understand what a specific page is about. Let us understand using an example – which URL is clearer from the following?
example.com/women/tops
example.com/tyr/dfg?tr-568-90
Definitely, the users tend to click on a page that provides them clarity and context on what is contained in the specific page. URL is a minor ranking signal when it comes to ranking by search engines. With the recent EMD update by Google, it has targeted low-quality exact match domains. It doesn’t mean that your website won’t rank for a keyword even if you have an exact match domain, but the priority is given to the content on your website.
URL Structure
If you have multiple topics to discuss on your website, it is better to organize them under relevant categories or folders.
For example:
example.com/seo/off-page-SEO
example.com/off-page-SEO
Arranging the pages into appropriate categories or folders helps search engines better understand your website’s content.
URL Length
Various studies indicate that users usually prefer URLs that are shorter in length as compared to longer ones. Like the title and meta description, longer URLs will also get truncated in search results. Also, having a descriptive URL is important, so don’t just cut down on the length to make it shorter.
Internal Linking
It is essential to have a good internal linking structure on your website. When you link pages to other pages on the same website, it ensures that the crawlers can also find other pages on your website. Also, internal linking helps in passing the link equity across other pages.
The optimal internal structure for a website should resemble a pyramid. The structure ensures that the link equity passes through the whole website and increases the ranking potential for each page.
Core Web Vitals
Despite the best efforts by Google, AMP(Accelerated Mobile Pages) hasn’t proven to be a successful initiative. Over 2 Billion websites use AMP, but that is merely 0.1% of websites based on a study conducted by W3Techs. AMP helps to rank your website for the carousel display that can usually be seen for top web stories on Google Search.
Google is trying to measure users’ experience on the web with the help of core web vitals, and also it is going to optimize sites for top web stories that don’t use AMP on their site. It is believed that optimizing your site for Core Web Vitals as part of your on-page SEO strategies will help you gain further prominence in 2022.
Core web vitals measure the following aspects:
Loading
The first aspect is the loading time of your website, and it looks at how fast your site can load. Google’s benchmark for loading speed is 2.5 seconds. Page loading time is one of the ranking factors that search engines use before they rank your site for a keyword.
Interactivity
Also, it measures how responsive your site is when the user taps on a button or clicks a link. Google says that a site that meets its standards should be able to perform such actions in 100 milliseconds.
Visual Stability
Measuring user experience and looking at how your site behaves in production comes in this aspect. The main thing it looks at is the stability of the content as it loads.
Mobile Friendliness
If you want to create an excellent online presence for your website, making it mobile-friendly is critical. In most countries, smartphone traffic exceeds desktop traffic. To check whether your website is mobile-friendly or not, you may use Google’s mobile-friendly test.
It is also recommended that you assess the mobile usability section in Google Search Console to fix any issues if identified. Also, you can check the plugins installed on your website to ensure that they are mobile-friendly.
Content Audit
Content audit refers to an inventory of content assets available on your website. When you perform your content audit, you should look at both qualitative and quantitative aspects.
The audit will help you determine which content assets on your website should be retained, repurposed, and deleted. To grade each web page, you should preferably consider a mix of quantitative and qualitative parameters.
- Quantitative parameters evaluate the outcome of the content, including the overall impact on traffic and rankings. You can include metrics such as the website’s traffic in the last 30 days and the average SERP position.
- And qualitative parameters measure the content, such as how many people read the piece and if they engaged with the content in some form.
Make sure you keep the evaluation criteria simple to complete your audit faster. You need to repeat this exercise every 3-6 months to ensure that you are constantly refining your content strategy.
Sitemaps
Sitemaps allow webmasters to inform search engines about the pages available for crawling. A sitemap is an XML file that carries a list of URLs with additional metadata for a website.
Sitemaps also help crawlers to navigate appropriately to all the pages on your website and crawl them. Along with this, they also pass information to the search engines on when a page was last modified and how frequently it was changed.
External Links
When you link your website to other websites, it improves the trustworthiness of your content. It may sound counterintuitive to add external links to your website, but it also helps you establish your authority when linking to a relevant website in your niche.
External linking is undoubtedly one of the most critical elements of On-Page SEO strategies we recommend.
Protocol HTTP vs. HTTPS
A protocol precedes your domain name, either “HTTP” or “HTTPS.” Google recommends that all websites have a secure protocol, HTTPS, where s stands for secure. To ensure your website is secure, you require an SSL certificate from your hosting provider.
SSL encrypts the data on your website and ensures that the data passed between your server and the user’s browser remains private.
Comments
Most people disable comments on their website, thinking they will get spam. However, comments on your blog can offer a few advantages to boost your SEO.
This will help in latent semantic indexing (LSI) keywords. These are keywords that are related to your main keywords, which will let your blog post appear higher in SERP. Also, when search engine crawlers see lots of text below your blog spot, they consider it a signal to rank your article higher in search results.
Search Intent
Over the past few years, Google has become significantly better at identifying what the user is looking for without merely relying on fundamental SEO factors. Search intent has become one of the most dominant On-Page SEO strategies outweighing factors such as links, title, heading, and other SEO basics.
Search Intent will continue to gain further importance as one of the critical on-page SEO strategies as search engines evolve to meet users’ requirements.
On-Page SEO Checklist
After implementing the above-listed On-Page SEO strategies, you must check whether the applied techniques resulted positively. And if you have read the blog, then the checklist below summarises the main points covered before.
- Make sure that the content you posted is well researched, original, and according to the user’s search intent.
- Use the focus keyword in the title, headings, alt text, and body content.
- Also, ensure that your website is mobile-friendly and meets the guidelines of Google or other search engines.
- Optimize your URL, title, and meta description, considering that these are the thing creating the first impression for your website and boosting your click-through rate.
- Add an appropriate number of internal and external links to each blog on your website.
- Keep track of your website’s core web vitals and ensure it loads within 2.5 seconds.
- Secure your website by installing an SSL certificate with the help of your hosting service provider.
- Make sure your heading tags follow chronological order starting from H1 to H6.
- Perform a content audit from time to time to repurpose and delete non-performing content assets.
Conclusion
Getting your On-Page SEO right before moving to Off-page and technical SEO is essential. The foundation for a successful SEO strategy is laid by On-Page SEO. And the above-mentioned On-Page SEO strategies will help you optimize your page better than the competitors.
If you don’t get your On-Page SEO strategies right, no amount of optimization will help you rank your website.
We hope you have found everything you are looking for in this blog. You may comment below if you have any questions and reviews about the information shared above. We will be more than happy to respond.
Looking forward to your response.
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